Snapchat Sees Increases in Users and Revenue

 

Snap Inc., the parent company of Snapchat, has published its showing\https://khushbubanwala.blogspot.com/?zx=1d04d4b885bd713e improved revenue performance, and a steady increase in users, as it works to get its business elements back on the right track.

First off, in terms of users. Snapchat is now up to 422 daily actives, an increase of 8 million users on the previous period.

Which is good, but the worrying sign for Snap is that it’s still not gaining traction in its key revenue markets, with U.S. and EU usage remaining flat in the period.

Gaining more users in emerging markets is important for future growth prospects, as more users equals more opportunity. But at the same time, these regions don’t currently bring in anywhere near as much revenue for the app.

As you can see in these charts, Snap brings in way more income from its U.S. audience, and almost double the A.R.P.U. from European users as the “Rest of the World” category.

That’s why in its last update, Snap noted that it would be putting more focus on growing its U.S. and EU audiences, as opposed to other regions, but thus far, that hasn’t had an impact, at least on user growth.

In terms of specific behaviors, Snap says that total time spent watching its Tik-Tok-like Spotlight video feed increased more than 125% year-over-year. That underlines the significance of Tik-Tok’s influence on the broader social media landscape, and why some believe that Snap is poised to take a leap, if Tik-Tok does eventually end up exiting the U.S.

Back in 2020, when Tik-Tok was https://khushbubanwala.blogspot.com/?

zx=1d04d4b885bd713ea, Snapchat was indeed a big winner, with app downloads https://khushbubanwala.blogspot.com/?zx=1d04d4b885bd713e Though it’s a much different situation in the U.S., and that was also before the arrival of Instagram Reels and YouTube Shorts, so it’s unlikely to see the same type of bump this time around.

But it might get more attention, though I would still expect Tik-Tok to remain in operation in the U.S., in some form, after the divestment deadline passes.

Snap also notes that its https://khushbubanwala.blogspot.com/?zx=1d04d4b885bd713e which offers additional features to approved, high profile creators, has helped to drive more engagement with the total time spent watching Stories from Snap Stars growing more than 55% year-over-year in North America.