Digital marketing 

*SEO

SEO stands for search engine optimization. SEO practitioners optimize websites, web pages and content for the purposes of ranking higher in search engines, like Google. SEO is a set of practices designed to improve the appearance, positioning, and usefulness of multiple types of content in the organic search results. This content can include web pages, video media, images, local business listings, and other assets. Because organic search is the top method via which people discover and access online content, utilizing SEO best practices is essential for ensuring that the digital content you publish can be found and chosen by the public, increasing your website’s organic traffic.

*PPC

 PPC is a form of online marketing where advertisers pay each time a user clicks on one of their ads. 

The most common form of PPC advertising is through search engines, such as Google Ads, where advertisers bid on keywords and their ads appear at the top of search engine results pages (SERPs) when those keywords are searched for. 

 

* Social media

Social media marketing is the process of creating content for social media platforms to promote your products and/or services, build community with your target audience, and drive traffic to your business. With new features and platforms emerging every day, social media marketing is constantly evolving.